Bobatale
Local boba drink brand @bobatale has a unique branding that sets them apart from other boba drinks in Jakarta. As we become immersed in the branding, we are reminded of the classic tale of Alice in the Wonderland falling down into the rabbit hole. This illustration inspired us to make use of the narrow shophouse character and transform it into an engulfed space, inviting customers into a whimsical alternate space expressed in raw terrazzo and wood finishes, boasting the brand’s philosophy of all natural ingredients with finest handcrafted boba.
Repetitive arch openings are present to create a sense of wonder and journey, also creating a strong visual identity to the space. Lighting further accentuates the curved ceiling and guides them into the space.
The all white facade design allows the unit to stand out from the rest of the shophouses and accentuate the clean minimalist approach.
The elongated bar counter showcases the matcha whisking process while a small arched window allows customer to peek into the daily boba making process.
